Changes to Twitter Publishing
As Twitter recently announced that on March 23, 2018, they will be making changes to their policies in an effort to reduce the proliferation of spam on their platform. These changes apply to all integration partners that use Twitter's API, including Hootsuite, and Twitter’s own TweetDeck.
If you’re already following industry best practices for social media management, the changes are unlikely to affect your business. However, it’s important you’re aware of the new guidelines to make sure you can protect your brand’s reputation on social. See our blog post for more information about what these updates mean for you—and your business.
What's changing? Hootsuite dashboard, Hootsuite mobile apps, Hootsuite Amplify, Hootlet, and Hootsuite’s Publisher API
Twitter’s new guidelines prohibit the following actions:
Posting the same or almost identical content, replies, or mentions over multiple accounts you control.
Creating duplicate or substantially similar accounts, with or without the use of automation.
Posting multiple updates (on a single account or across multiple accounts you control) to a trending or popular topic (like through the use of a specific hashtag) with an intent to subvert or manipulate the topic, or to artificially inflate the prominence of a hashtag or topic.
For Hootsuite partners and customers, we’re making changes within our product to help you abide by these guidelines on Twitter. You can learn more about those changes in our Help Desk article.