How does Auto Scheduler work?

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  • Updated 4 weeks ago
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How do I know when a message is going to go out when using AutoScheduler?
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Adrian

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Posted 2 years ago

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Fernanda Silveira

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Hi Adrian,

Thank you for reaching out to us on the Community Forum!

First, please let me clarify the difference between auto scheduling and manually scheduling a message. Manual scheduling is when you choose a time to publish your update. AutoSchedule chooses an optimal time for you to post. The AutoSchedule feature automatically queues messages for optimal times from within HootSuite. The algorithm uses a combination of your activity and your followers activity by looking at your personal history to determine sharing patterns from your past and post content accordingly whilst also looking at your followers feedback.

Therefore, to ensure that your messages are sent at the exat date and time that you want, the best alternative would be to set your AutoSchedule to OFF. When you compose a message, simply click on the schedule icon, change AutoSchedule to OFF, then manually select the date and time for the post to go out.

I hope this helps, if you have any other questions, please don't hesitate to ask!

Kind Regards,
Fernanda | @HootSuite_Help | HootSuite Help Desk - http://ow.ly/dBnBz
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Leafly Holdings

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What if we'd like to use the Auto Scheduler to pick optimal times, but we want to schedule posts for the nest few days. It seems like Auto Scheduler is only useful for same-day posting. Whenever I have tried to use it to post to, say, the next day, the times never change, I would assume the best times are not the same for every day. Also, it completely disregards any times earlier than when you are posting at.
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Fernanda Silveira

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Hi Leafly,

At this time HootSuite does not have the functionality to control the frequency of Auto-Scheduled posts. That said, we do currently have an open thread on our Feedback Forum, and you can vote for this feature request here: http://feedback.hootsuite.com/forums/...

The best practice currently for our autoscheduling feature is to use it frequently, as it gets more "intelligent" at learning your patterns the more you use it. One feature I would like to mention is that manually scheduling messages also helps to improve the autoscheduling algorithm.

There is no frequency or parameters that can be set at this time, however please note that we are always working on improving our AutoSchedule tool.

If you have any outstanding questions, please don't hesitate to ask!

Kind Regards,
Fernanda | @HootSuite_Help | HootSuite Help Desk - http://ow.ly/dBnBz
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TarotSubscribers

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If I set it from 12 AM to 12 AM, 10 posts per day, mon - sun. Does that mean it will do that every week until I delete the post or only for 1 week and that means 10 posts between for 24 hours since its set to 12 am - 12 am right?
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Alex Hewitt

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Did anyone manage to answer this question. Does auto-scheduling work only for a week or must we delete each message to stop it?
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Sterling, Official Rep

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Hi Alex, 

AutoSchedule works fro the posts that you schedule. For example if you use AutoSchedule to post 3 messages. It will only post those 3 messages and no more. 

AutoSchedule is best used to post your content at optimized times based on your settings. It takes the need for you to have to pick the times that you want to post. For example you come up with some amazing content at 1am, you may not want to post it immediately because less people will see it. AutoSchedule will post it for you at an optimized time to maximize it's engagement. 

I hope this clears up your question, feel free to let us know if you require anything further!

Thanks, 

Sterling | @Hootsuite_Help
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daniel.weinstein6

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I've been trying to use HootSuite for auto-scheduling, but have had to give up and return to to Buffer which does a much better job for my purposes. I only want to send one or two posts a day, but with HootSuite that doesn't seem possible without specifically scheduling every post.

I hope this is a feature that get updated soon as I'd prefer to do all my work on HootSuite.
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Bruce Wagner

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You don't explain exactly HOW the algorithm is deciding the optimal times. For example, I live in Thailand most of the time.... but my readers are almost all in New York and other USA times zones. I would like my posts to automatically be scheduled during the optimum times based on something meaningful ( like, how many replies do I get to posts at different times of the day ). If it is intelligent enough to analyze my past posts, count the average number of replies by *time* of day of the post, then it would make sense. Otherwise, it would be useless. When it's 4pm here... it's 4am in New York. No one is reading twitter and facebook at 4am. Well, almost no one.
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Sterling, Official Rep

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Hi Bruce, 

Thanks for reaching out to us! AutoSchedule chooses a time for your post based on when each social network is most active. This typically will correspond with the North American business day.

Additionally after you setup your AutoSchedule you can go into the Publisher and get a calendar overview of all of your scheduled posts. This way you can oversee all of your messages and easily drag them around if you want them to go out at different times. You can also go into your dashboard settings and change your timezone within HootSuite to the New York Eastern Standard timezone to ensure your posts are going out when you want them too. 

I hope this clears up any confusion and makes AutoScheduler beneficial to you. If you have any other questions, please do not hesitate to reach out to us. 

Sterling | @HootSuite_Help
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john grant

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I Auto Scheduled a bunch of tweets (a couple dozen).  They moved from Scheduled into Past Scheduled after they ran the first time, but (at least after one day) have not auto scheduled.  Will they show up on the calendar date before Auto Schedule retweets them?  I have an empty calendar as they are all Past Scheduled.  Where do I see them now?  Is there a maximum of 10 Auto Scheduled tweets a day?  Thanks.
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Jordan Frankel

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Can some you someone explain why after the scheduled messages are sent they still appear in the scheduled messages set up area. I would assume the scheduled messages automatically would be removed after they're sent.

Thank
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Sterling, Official Rep

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Hello Gentelman, 

Thanks for reaching out to us on the Community Forum!

John, I apologize for the delay! It sounds like you are trying to use AutoSchedule to post consecutive posts, am I correct? To do so you would need to use the Bulk Scheduler. AutoSchedule is used to post once at a time that HootSuite's algorithm determines to be most optimal. That is why they appear in Past Scheduled and are not being re-populated. Here is some more info on how Bulk Scheduler works.

Jordan, are you able to post a screenshot of what you are experiencing? As soon as a message is posted it should move from Scheduled to Past Scheduled. Thanks for your help!

Sterling | @HootSuite_Help
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Sally Moore

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I'm trying scheduling for the first time.  How do I tell hoot suite to send my message more than once OR how can I tell auto schedule when I want them to go. I'm not getting the point of auto schedule - it only sends the message 3 times within 15 minutes on one day at a time that's OK but there's much better times it's completely missing. I'd like it to send UK time 8-9am, 12-2 and 5.30 - 6.30pm. Why can't I tell it what I want and how do I get the messages sent when I want without having to do it all manually?
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Sterling, Official Rep

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Hi Sally, 

Thanks for reaching out to us through the Community Forum! Auto Scheduler uses an algorithm to figure out the best times to post so that your content will see the most traffic. Auto Scheduler will take into account all of your posts and learn from your patterns and start to post more in-tune with what you want after more use. This may not be ideal if you are looking to post specifically at certain times. A good way to post a lot of content at pre-determined times is by using our Bulk Scheduler. Using the Bulk Scheduler you can post up to a maximum of 350 posts.

This may be a better way for you to post if you are looking to post at certain times on a more consistent basis. Please refer here to learn more about how to use the Bulk Scheduler.   

If you need further help with the Bulk Scheduler I recommend reaching out to us through our Twitter Help Desk @Hootsuite_Help!

Thanks Sally!

Sterling | @Hootsuite_Help
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Sally Moore

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Thank you for this.
This seems way over complicated. It doesn't need an algorithm if I can just tell it when I want to do it!!  I can't always post when I want to - that's why I wanted to auto schedule. If it creates an algorithm based on when I actually post it won't be any good!
Can you please set up a system where I can do this. I think Hootsuite is missing a trick here. I'll have a look at bulk scheduler but I don't want to send in bulk - just targeted. If that doesn't work, Hootsuite is not much use to me.


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Sterling, Official Rep

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Hi Sally,

Auto Scheduler is there for you to post and get the most traffic out of your post. That means it's going to post for when Twitter is most active. You can set up the timeframe that you want Auto Schedule to post within though. This may help you out more if you change the settings to reflect the best times for your content. Here is a screenshot of what it looks like in the settings page. 



For this screenshot Auto Scheduled posts will only go out on Sunday and Wednesday between 8am and 7pm for the time zone I have my Dashboard set to. 

I recommend giving Auto Schedule a try for awhile. While you are testing the waters you may want to schedule all of your super important tweets ahead of time though! 

I hope this was more helpful than my last post for you Sally!

Sterling | @Hootsuite_Help
Yews, but you chose 5 messages a day there. When I autoschedule, it only posts 5 times. For example, I try to schedule a Facebook post for every day of the week between 4 and 5 p.m. For some reason, if I choose 1 (1 per day), it only schedules it for one day. What am I doing wrong? 
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Sterling, Official Rep

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Hi TGarvin, 

Sorry to hear that you are having issues with your AutoScheduler. Are you able to post a screenshot of your AutoSchedule settings so that we can look into this further with you?

Thanks!

Sterling | @Hootsuite_Help
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Ben Godwin

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How long will the Auto-Scheduler work for in total? One week? One Month? 
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Whitney S, Official Rep

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Hi Ben,

Thank you for reaching out on the Community Support Forum. My name is Whitney and I am happy to assist!

The AutoScheduler will continue to work for as long as you use it and AutoSchedule posts! 

For more information on the functionality of our AutoScheduler, please see the following HelpDesk Article: https://help.hootsuite.com/entries/21594338-Scheduling#auto

Do not hesitate to reach out should you have any further questions or concerns!

Regards,
Whitney | @Hootsuite_Help | http://hootsuite.com/help
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TarotSubscribers

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If I set it from 12 AM to 12 AM, 10 posts per day, mon - sun. Does that mean it will do that every week until I delete the post or only for 1 week and that means 10 posts between for 24 hours since its set to 12 am - 12 am right?
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Gary, Official Rep

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Hey there, 

The auto-scheduler is meant to post the message a single time. The time window that is set will determine where that one message gets slotted. When you have multiple auto-scheduled messages, the max number per day comes into play as well. 

I hope this helps to clarify!

Kind regards, 

Gary | @HootSuite_Help | HootSuite Help Desk - http://ow.ly/dBnBz
Hi there HootSuit Help Desk
Just been looking through the message thread for this posting. I'm not sure if my question is actually being answered here.... Ok, so I am using AutoScheduler to set times and dates for when I want Tweets to be sent out. I create my message and set AutoScheduler to on. I select the days I want the message to go out AND how many messages per day to go out...

So I next look on the calendar for my scheduled posts and I only see that ONE single message is being posted at a completely random time than I asked for? I wait for the message to post, but instead of it being sent out according to the settings I set it to (i.e. 3 times per day, between 7am and 9am UK time) it see it went out at 12pm and only once...??

Why is the AutoScheduler not sticking to the settings I set it to? I thought the idea of AutoScheduler was to make it easier for postings to be managed, sending posts out without having to do it manually? This doesn't seem to be the case... Am confused :-s

Your advise would be appreciated :-)

Regards
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Sterling, Official Rep

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Hi there, 

Thanks for reaching out to us in the Community Forum!

You are definitely on the right track with AutoScheduler and I'll try to clear the grey parts up!

With AutoScheduler when you compose a message and hit AutoSchedule it will post that particular message one time only and at a time that falls in line with your settings. AutoScheduler will not post the same message multiple times; this is to be inline with the terms of service of the social networks we interact with (ie. Twitter does not allow duplicate posting within a 24hr period.)

When your AutoScheduler settings are set to 3 times a day that means that if you compose 15 messages in one sitting only 3 of them will be AutoScheduled for that particular day and then they will be moved on to the next day in your settings. 

The post will then go out at an optimized time within the hours you have defined in settings (if your message is posting at a different time than stated you might need to adjust your time zone settings.)

If you are looking to set up multiple messages for specific times and repeat messaging I suggest Bulk Scheduling. With Bulk Scheduling you can post up to 350 messages at once. These messages will go out at the time and frequency that you input. With regards to duplicate messages, you do need to vary the content of the posts or there is a possibility of being marked as spam from the social networks. 

Here is our Help Desk article on how to setup and use our Bulk Scheduler: http://ow.ly/FqVbT 

I do hope this offers some insight into how to best use AutoScheduler and Bulk Scheduler to make your posting easier. Please do let us know if you have any further questions. 

Thanks!

Sterling | @Hootsuite_Help
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bitpk

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Wanted some clarification on this statement:

"The algorithm uses a combination of your activity and your followers activity by looking at your personal history to determine sharing patterns from your past and post content accordingly whilst also looking at your followers feedback."

That was from 2 years ago - is this still how the tech is working? I want to know if it is personalized to my network or just in general the facebook/twitter network overall? I ask this because of this statement from 10 months ago:

"AutoSchedule chooses a time for your post based on when each social network is most active. This typically will correspond with the North American business day."
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Sterling, Official Rep

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Hi there, 

Great question on how AutoScheduler works. Here is what we can share without spilling the behind the scenes secret magic:



I hope this answers your question!

Cheers, 

Sterling | @Hootsuite_Help
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bitpk

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Ok awesome. Just one more thing: the high engagement time periods, is that specific to the user or to the network? or a combination? Thanks, that's all I really want to know lol.
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Lori Lewis

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I find it hard to believe that 210am Sunday night / Monday morning was the optimal time for my post to be sent on LinkedIn (which has highest activity well documented during business hours M-F).

Obviously thus far I'm unimpressed with this feature - unless there is either a way to exclude hours we (humans) know to be undesirable - or to set up a group of desirable times for the tool to choose from?
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Sterling, Official Rep

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Hi Lori, 

Thanks for reaching out to us through the Community Forum. It looks like that message went outside of the times that are currently set in your Auto Schedule settings. I have passed your info on to our development team so that they can take a look into your account and see why this happened. You should be receiving an email shortly that will keep you up to date with their findings. Please feel free to respond to that email if you have any further questions. 

Thanks for your patience Lori!

Sterling | @Hootsuite_Help