re-use ow.ly links?

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  • Updated 10 months ago
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What happens when ow.ly links are re-used in multiple posts? Does this affect how Hootsuite reports analytics?

For example, I generally shorten a link while composing a tweet, but then copy and paste the shortened ow.ly URL into subsequent posts to the same web content on Facebook, LinkedIn and Google+ instead of re-shortening the link each time for each social site.

This saves me a bit of time and work copying and pasting multiple times, but I wonder if this may throw off the data.
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Zac

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Posted 10 months ago

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Sterling, Official Rep

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Hi Zac, 

Thanks for reaching out to us on our Community Forum!

When you use ow.ly links across multiple Social Networks your URL click stats will accumulate. If you are trying to track which Social Network is giving you the most clicks I recommend using different ow.ly links for each channel. Hope this answers your question!!

Sterling | @HootSuite_Help
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Zac

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Thanks, Sterling. That makes sense.
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Zac

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Follow-up question: I started creating separate ow.ly links for each of the social channels, but it seems as though only the click data for the ones posted on Twitter show up in my Ow.ly Click Summary Report. Is this the case? Is there a way to get the data for all ow.ly links in one place? Preferably in a format that can be downloaded to a spreadsheet.
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Hi Zac,

The Ow.ly Click Summary will give you a thorough report on the ow.ly links that are created when you post through Twitter. When you create a separate ow.ly link you will be able to trick the click rate through the URL Click Stats report. 

There is a way that you can use the same ow.ly link across multiple social channels. You need to post your shortened URL to Twitter and then when you want to post to your other Social Networks you need to post only the ow.ly link, "ow.ly/****" and remove the "http" prefix. This way you will be able to track the location of your clicks and through the Click Summary get a more detailed report. 

I hope this doesn't come across as too confusing! Please reply here if you need more help!


Sterling | @HootSuite_Help
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Zac

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Let me see if I'm following. If I remove the http portion of the shortened ow.ly URL that I created and posted to Twitter, then clicks on that link acquired through Facebook and other social networks will show up in the Ow.ly Click Summary report?
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Sterling, Official Rep

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Hi Zac, 

That is correct!


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Majose Moralesr, Ambassador

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Nice tip.